Target Market Demographics Wide-Ranging For Electrostatic Technology BY Kassandra Kania Sponsors Clorox® Total 360® System Proven Electrostatic Technology 2017 ISSA Innovation of the Year Advertisement Advertisement Clorox® Total 360® System Fight cold & flu viruses w/ electro- static technology. FREE Toolkit. Advertisement Advertisement Three Ways to Manage the Future Using Appointment Data in Horseheads, NY, 14845 - ACS Facilities Services Go To http://www.acsfacilities.com/ for free articles. Hospitals and nursing homes are already slowly starting to embrace electrostatic technology. However, more lucrative sales opportunities exist in education, says Tarvin. “We see this being applied more and more to schools, daycares and universities,” he says. “Think about surfaces that are missed in a classroom where pathogens can be hiding — around complex-shaped objects, underside chairs and desks, or around chair legs and table legs. There are a number of surfaces that need to be disinfected but are too hard to reach or are missed.” In addition to targeting difficult-to-reach areas, electrostatic machines are adept at disinfecting large spaces in a short period of time. Clorox’s electrostatic machine is used for cleaning and disinfecting schools, as well as athletic facilities, including locker rooms and gymnasiums. “We can spray 18,000 square feet per hour — that’s huge,” says Velez. “If you try to spray a gym with a trigger sprayer, you’re not going to get all the surfaces. With the electrostatic sprayer you can do that in several minutes — and you can cover all surfaces.” Manufacturers also recommend electrostatic systems for use in office buildings, as well as the food service industry to clean and sanitize food contact surfaces. Other uses include odor control applications to counteract smoke or mitigate urine smells in restrooms, says Tarvin. While the cost of electrostatic machines may hinder some facilities from purchasing them (units range from hundreds of dollars to thousands of dollars), the financial burden associated with contagious infections is potentially much greater than the machine’s price tag, says Gray. In one instance, Earthsafe Chemical Alternatives outfitted a hospital with electrostatic units following a C. diff outbreak. “The infection rates dropped from six to one, at an average cost savings of $6,000 every time an infection was prevented,” says Gray. “So the cost of the entire system is offset by reducing one infection.” Kassandra Kania is a freelance writer in Charlotte, North Carolina. She is a frequent contributor to Sanitary Maintenance.