Social media has become a key ingredient in the marketing recipe for branding your house cleaning business – whether you’re a huge corporation or a small “mom and pop” operation, you need a social media presence.

Companies are using social tools to monitor conversations about their products, competitors, and industry while also engaging their customers in a personal, one-on-one basis. There are opportunities and measurable results for businesses of all sizes, and companies are taking notice. According to Forrester Research’s most current Interactive Marketing Forecast, social media marketing is set to increase at an annual rate of 34% over the next five years, outpacing all other forms of online marketing. In fact, the expected growth rate for social media marketing is nearly double the average growth rate for all online mediums.

There’s a reason so many professional house cleaning business owners are increasing their budgets for social media marketing – it’s proven itself to be a very effective tool for reaching their customers on a whole new level. Having an active Twitter and Facebook account can be a boon to your bottom line, and they are great tools if you know how to use them. There are a host of benefits social media can provide to your business. Here are just a few:

Convey your business’ message directly to your customers: Social media gives you a chance not only to engage your customers one-on-one, but you can also really hear what others are saying about your company online. Make sure you take advantage of that opportunity, but don’t react harshly to criticism you may see. It’s important to remember that every action you take online will be seen and remembered. A great reputation can be spoiled with one errant or misguided post made in the heat of the moment. Take your time and build trust for yourself and your brand by consistently adding valuable content over time, and always handle your connections with prospects and customers with a PR-friendly voice.

Search Engine Ranking benefits: Social media profiles often rank very highly on Google’s (and other major engines) search results. Profiles on the major platforms, such as Facebook, Twitter, and LinkedIn tend to do especially well. If you’re savvy enough to create keyword-rich profiles and postings, you can do yourself and your business a world of good when it comes to being recognized through organic search rankings.

Own your company’s social presence: If you don’t take advantage of social media to build your brand’s presence, it’s only a matter of time before someone else does – whether it’s a fan of your company, or a competitor, you do not want someone out there using your brand as their platform to convey their own message. The internet is being used as a tool to find services more than ever before. If people make their first contact with your brand online, you want to be sure that you have control over the message being sent. If you do not already have your own Twitter and Facebook accounts, get them as soon as possible – you want to make sure that you control the message and presence your business conveys online.

Look like you’re “with it”: On Facebook alone, there are over 400 million users who spend over 500 billion minutes per month on the site, and those numbers are consistently growing. Your target audience is becoming more and more likely to have social media use as an integral part of their daily lives. These people are becoming very shrewd about leveraging the use of these platforms for everyday services. Customers are twice as likely to do business with someone they can identify with. If you’re not on Facebook, for example, your customers might wonder if you really “get it”.

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Get great feedback on your business: Better than the results of any survey you could send out to your clients is seeing and listening to their reactions online following the release of a new product or service. With social media, you don’t have to solicit responses – something that can often result in misleading or incorrect data. If you’re actively engaged in the blogs and forums that pertain to your industry, you’ll really have your fingers on the pulse of your business and how people are reacting to it.Generate more traffic to your home cleaning business website: If you regularly post to message boards and social networks, make sure you include a link to your website. If you are adding value with your posts, people will come to know and trust you and your brand. As that happens, they will want to know more about you. At that point, they’ll want to click on the link to visit your website to see what else they can learn. Even if they are not a potential customer or client, it a virtual guarantee that they know someone who is. Go to http://www.advantagecleaningteam.com/ or http://www.janiservu.com/ for more info.